01

What We
Do

Our Mentoring & Coaching for You

01

Now in Istanbul

Technopark Entry

🔹 Phase 1 — Technology Evaluation

The Technology Readiness Level (TRL) is formally assessed.
Technology gap analysis is conducted to identify development needs.
The Stage-Gate model is applied to structure development milestones.
Technical and regulatory risks are evaluated using a Risk Matrix.
Key stakeholders are mapped using a Stakeholder Matrix.
If multiple technological paths exist, prioritization is performed using AHP

🔹 Phase 2 — Innovation & IP Structuring

A formal R&D roadmap is developed.
Patentability and IP defensibility are assessed.
A preliminary Freedom-to-Operate analysis is conducted.
A structured intellectual property strategy is designed.
Technology-related shareholding is defined.
An Open Innovation model is implemented if appropriate.

🔹 Phase 3 — R&D-Based Business Plan

🔹 A Technopark-specific Business Plan is prepared.
🔹 Revenue Model: A technology-driven revenue model is defined.
🔹 R&D Budgeting: R&D cost structures are projected in detail.
🔹 Incentive Mapping: Tax incentives and support programs are identified.
🔹 Funding Scenarios: Grant and VC funding scenarios are structured.

🔹 Phase 4 — Technical Jury Defense

A technical Pitch Deck is developed.
The R&D roadmap is presented in timeline format.
Scientific documentation and validation reports are compiled.
Competitive technology benchmarking is conducted.
Mock technical defense sessions are organized.

🔹 Phase 5 — Organizational Structuring

An R&D organizational structure is designed.
Research performance indicators are defined.
Knowledge management processes are structured.
Collaboration strategies with academic and industrial partners are developed.

02

Taste of Turkhub

Startup Visa Entry

🔹 Phase 1 — Idea Evaluation & Eligibility

The idea is evaluated for innovation level, feasibility, and alignment with the Turkish startup ecosystem.
The core problem is identified and reframed using the Design Thinking methodology.
Market demand is validated through structured Customer Discovery interviews.
The exact customer need is clarified using the Jobs-To-Be-Done (JTBD) framework.
Market size is estimated using the TAM–SAM–SOM model.
Legal, economic, and regulatory risks are assessed using PESTEL analysis.
Ideas are prioritized using a Weighted Scoring Model or AHP.
A formal Go/No-Go decision is documented.

Innovation Fit
Problem Framing
Market Validation
Customer Need
Market Sizing
Macro Risk
Idea Scoring
Go/No-Go
List Item

🔹 Phase 2 — Business Structuring

The business model is structured using Lean Canvas.
The value proposition is refined using the Value Proposition Canvas.
Revenue streams and pricing logic are clearly defined.
CAC, LTV, and Burn Rate are calculated.
Break-even analysis is performed to estimate profitability timing.
A 3–5 year financial projection is prepared under multiple scenarios.
Preliminary startup valuation is conducted using investor-recognized methods.

Business Design
Value Alignment
Revenue Logic
Unit Economics
Profitability
Financial Forecast
Valuation

🔹 Phase 3 — Legal & Structural Preparation

🔹 The appropriate company type in Turkey is selected.
🔹 The company’s scope of activity is drafted in alignment with visa requirements.
🔹 Shareholding structure and founder roles are clearly defined.
🔹 Founder agreements and NDAs are prepared.
🔹 Initial trademark registration is initiated if required.
🔹 All Startup Visa documentation is structured and prepared.

🔹 Phase 4 — Pitch & Jury Preparation

Pitch Design: A professional investor-focused Pitch Deck is designed.
Narrative Crafting: The startup narrative is structured for clarity and persuasion.
Financial Slides: Financial slides are prepared with transparency and precision.
Jury simulation sessions are conducted.
Defense Strategy: Strategic responses to potential investor questions are developed.
A concise investment summary document is created.

🔹 Phase 5 — Market & Growth Setup

A brand strategy is developed to define market positioning.
Company and product names are selected and validated.
Logo and brand elements are designed.
An MVP website is developed.
A digital marketing strategy is structured.
A launch campaign is executed using the Four-Phase Digital Campaign Model.

03

First Step to Global Markets

Market Expansion (Turkey Launch)

🔹 Phase 1 — Market Assessment

🔹 Economic, legal, and cultural factors in Turkey are analyzed.
🔹 Competitive benchmarking is conducted.
🔹 Market size and accessible demand are estimated.
🔹 Distribution channels are identified.
🔹 Pricing strategy is analyzed and adjusted.

🔹 Phase 2 — Localization Strategy

🔹 Brand messaging is adapted to Turkish cultural context.
🔹 Product packaging and presentation are localized.
🔹 Pricing is adjusted according to purchasing power.
🔹 Turkish consumer behavior is analyzed and incorporated.

🔹 Phase 3 — Go-to-Market Strategy

🔹 The business model is adapted for the Turkish market.
🔹 Channel entry strategy is structured.
🔹 Strategic partners and distributors are identified.
🔹 Optimistic, realistic, and crisis scenarios are developed.

🔹 Phase 4 — Branding & Campaign Execution

🔹 Brand positioning is refined for the Turkish market.
🔹 A structured marketing campaign is designed.
🔹 A content strategy is developed.
🔹 Digital advertising campaigns are launched.
🔹 Campaign performance is monitored and optimized.

🔹 Phase 5 — Growth & Scaling

🔹 Sales KPIs are defined.
🔹 Customer retention metrics are analyzed.
🔹 The sales funnel is optimized.
🔹 Partnership and scaling opportunities are explored.

01

What WeDo